2 June 1993
Knight of the Order of Merit of the Italian Republic
Certificate of the Order of Merit of the Italian Republic awarding Giovanni Gabriele Mortari the rank of Knight.
← Our full story
People, places and our journey
Amafarmacia Mortari: our story
Since 1955, a pharmacy story rooted in Villafranca di Verona.
The origins
Giovanni Gabriele Mortari
In 1955, Dr Giovanni Gabriele Mortari opened the pharmacy in Villafranca di Verona. Professional expertise, a passion for compounded preparations and attention to people accompanied its growth.
The laboratory is an important part of this story: a place where knowledge, precision and everyday work become compounded preparations and attention to individual needs. This approach to the profession helped shape the identity of Amafarmacia Mortari.
A pharmacy in the history of Villafranca
Villafranca’s landscape retains traces of its medieval origins: recognised as a free borough in 1185, it saw construction of Castello Scaligero begin in 1201. The fortress later became part of the Serraglio defensive system.
The pharmacy, founded many centuries later, belongs to the everyday life of the town. The castle tells the history of the area; the dispensary counter and laboratory tell a closer story, made of encounters and professional continuity.
The local area: Castello Scaligero — Municipality of Villafranca di Verona ↗
A pharmacy recognised as a historic business
Amafarmacia Mortari has been recognised by the Municipality of Villafranca di Verona as one of the city’s historic businesses. The recognition connects the continuity of the pharmacy’s activity with the memory of the town and the relationship built with people over time.
The recognition is also reported by L’Arena, in its article on Villafranca’s 35 historic businesses.
Video · Villafranca di Verona
Inside Amafarmacia Mortari.
A short tour through the entrance, counter, departments and spaces of the pharmacy at Via Pace 29.
The video starts only when you choose to play it and keeps its original audio.
Recognition from the town
Historic Business of Villafranca di Verona.
On 13 December 2021, the Municipality of Villafranca di Verona awarded Farmacia Mortari the title Bottega Storica, with the certificate recognising the commitment and passion devoted to more than thirty years of activity in the town.
The red oval plaque is now displayed beside the pharmacy sign. Here we also use it as a visual element of the story: the image is cropped directly from the original photograph, without reconstruction.
A portrait made of objects
The display dedicated to Giovanni.
Simona Klack and Francesco Condoleo Mortari created this display to represent Giovanni Mortari through objects belonging to his story: the infantryman’s cap, his glasses, pharmacist pin and red scarf.
It is not a graphic reconstruction: it is a commemorative object kept in the pharmacy. We therefore show it as it really is, a small visual summary of the person, profession and relationships that accompanied his life.
Awards and recognition
Awards and records preserved in the pharmacy.
The descriptions report only what can be read with certainty in the photographed documents from the Mortari archive.
13 December 2011
“Par no desmentegar Villafranca”
Recognition by the Municipality of Villafranca di Verona awarded to Mortari Giovanni, in the year of the 150th anniversary of Italian unification, in recognition of values and service to the community.
11 November 2000
Croce San Martino
Commendation from theAssociazione Nazionale del Fante – Verona Provincial Federation, awarded to Dr Gabriele Mortari for services rendered.
13 December 2021
Bottega Storica
Recognition by the Municipality of Villafranca di Verona awarded to Farmacia Mortari, for the continuity of the business and the relationship built with the town.
Life in the pharmacy
Displays and everyday life.
We have also selected seasonal images from the archive that show the pharmacy as a lived-in place. Photographs from events showing clearly identifiable people are not published automatically without checking the relevant permissions.
From the family archive
The people within the story.
Milestones
A story that continues to evolve.
- 1955
Opening
Giovanni Gabriele Mortari opens the pharmacy in Villafranca di Verona, with particular attention to compounding and to relationships with people.
- 2004
Responding to a growing community
He applies for permission to open a dispensary in the Madonna del Popolo neighbourhood to meet the needs of residents in the new urban area.
- 2011
A new generation
After two years working alongside the founder, Simona Klack and his grandson Francesco Condoleo Mortari take over the pharmacy, bringing new energy to the path he began.
- 2015
New spaces for services
A renovation updates the laboratory and creates an area dedicated to point-of-care testing and telemedicine, alongside development of departments and team training.
- Today
Amafarmacia Mortari
The pharmacy at Via Pace 29 retains its name and continues its journey within the Amafarmacia identity, together with the Amafarmacia Peirano location in Grugliasco.