People, places and our journey
Medicalshop: a chapter in our story
Dall'idea all'allestimento, nella stazione di Verona Porta Nuova. Un progetto concluso, da ricordare.
Historical archive · Closed business
A project created at Verona Porta Nuova
Medicalshop is not an active location. This page preserves its story and photographs.
Medicalshop opened in 2018 inside Verona Porta Nuova railway station. The project brought pharmacy experience into a place used every day by people with very different schedules, habits and needs. The idea was to create a wellbeing store with its own clear and recognisable identity.
The company presentation from that period focused on three elements: organisation of the space, the product range and staff training. Alongside these was the aim of bringing together different professional skills to create an experience broader than that normally associated with a pharmacy or parapharmacy.
Photographs recovered from the archive now allow us to follow the work behind the project as well. Premises still under construction, installation of fixtures and signage, the external sign and shelving show the transition from idea to built space. Branding, materials and department signage created visual continuity throughout the store.
Images of the completed store show areas dedicated to body care and beauty, displays and the counter. They document a specific moment in our history: any products, promotions or opening hours visible belong to that period.
Medicalshop ceased trading on 6 May 2026. We preserve it as a chapter in the journey that accompanied the growth of our organisation, together with photographs of the project and the work that made it possible. This page is a historical archive: Medicalshop is not an active location and does not offer bookings or purchases.
Text and images are drawn from the company presentation and Amafarmacia archive. Products, promotions and opening hours visible in photographs refer to the period when Medicalshop was operating.
Video archive · Verona Porta Nuova
Medicalshop, while it was operating.
The video preserves a view of the premises, fit-out and daily life of the store inside Verona Porta Nuova station.
This video is historical material: any products, communications and displays visible belong to Medicalshop’s operating period.
Photographic archive
From fit-out to completed store.
A selection from the Medicalshop archive follows the project from the initial work through to the fixtures, branding and completed spaces.
